fun nature of the brand—it’s nice to wear a watch that finally
gets noticed,” says Bell.
After reaching out to Sijmons and de Bruïne, Bell realized
“KYBOE!” had tremendous potential for growth and in 2015
proposed a partnership with the co-founders. Marc insisted
on helping the brand take off in North America and beyond,
and brought on board Joe Roos, an experienced retail investor, as a partner and CFO. They finalized their agreement and
are now poised to expand the line worldwide with an extra
emphasis on the North American market. They have already
confirmed more than 125 retail points of sale around the
USA, including Saks Fifth Avenue, Nordstrom, Lord & Taylor
and Hudson’s Bay in Canada, so “KYBOE!” watches will be as
easy to find as they are to afford. Add to that the web direct
shopping option and you’ll definitely be able to find the right
“KYBOE!” for you hidden among the 300-plus variations.
“KYBOE!” is a breath of fresh air that allows your playful
side to show. Now with three case sizes (40mm, 48mm
and 55mm) the current lineup incorporates neon and pastel
colors as well as camouflage, mirrored dials and (gasp) even
quasi-traditional looking fashion instruments in variations of
black/black or “Pepsi” bezel types. Water resistant to at least
10atm, “KYBOE!” opts for a mineral crystal on top of the
stainless steel case with Japanese quartz movements within.
Strap options include a variety of silicone and artificial nubuck
straps—all enhanced with the (!) exclamation point insert—
just to remind you how bold you really are. Stainless steel
bracelets are also available on several series, and all models
feature an LED lighting system that brightens the dial at the
push of a button.
www.kyboe.com
AboutTime Magazine | FASHION 23