T
he word edifice evokes structures that are built to stand
the test of time. Casio clearly had that in mind when they
produced the latest line of Edifice watches for release at
Baselworld 2016. The clear and easy-to-read multi-layered dials speak
to the history of the brand, while the smart-phone interface for the
world-timer speaks to the future.
“We are always looking for new ways to provide cutting edge
countdown function. The ECB and EQB versions shown here feature
similar functionality with a full analog or ani-digi displays in the big 49
technology to our consumers as well as high quality products that will
mm (10atm rated) case. Both are easy read for the person on the
keep up with their busy lifestyles,” said David Johnson, vice president
go and have and feature an LED light for the night, while they power
of Casio’s Timepiece Division. “Thanks to new and exciting features
themselves during the day via ambient light.
like dual-dial display and world-time format, the Edifice is perfect for
Currently the Edifice Bluetooth watches are only available on
any businessman on the go, combining quality and functionality in an
a bracelet, but fans of the type can easily source a myriad of after-
attractive package.”
market options. Those who prefer a bracelet won’t be disappointed
Using a free smart-phone app, the wearer can easily set an additional time zone for any of 300 cities worldwide, which might actually
be easier than cycling through the smaller buttons on the watch.
with the three-link, sculpted design variations that come standard on
the both watches.
Retailing for $300 for the E6B and $380 for the EQB, the new
The new Edifice also sports some unexpected features of value to
Edifice is now available at authorized Casio points of sale as well as at
any traveler, such as a thermometer, five independent alarms and a
www.shopcasio.com
AboutTime Magazine | FUNCTION 59