in theory is a pop up shop at a festival already been done
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a theory based problem that i have occurred is that the concept of the pop up shop isn't an original idea and high street retailers are already doing this at events like festivals. an example being topshop that have had a pop up shop at coachella 2017. this problem could mean that i don't initially stand out from my competitors because it has been done before. however i found a solution of this and it is the service part of my business that offers a magazine giving detailed advice and information on festivals that the festival's themselves don't provide as well as trends for the festival season, this as my usp makes my company stand out from existing retailers and magazines thus this is the solution to the theoretical. problem.
finally my next theoretical problem was deciding whether to make the business based around a magazine or website.. this is a problem because i knew that i needed to get it right for my customer and for the business to be successful. to solve this i knew that i needed to do research into my customer and develop and understanding of them more. taking this into consideration i did a survey for members of the college to fill out who would be around the age of my customer audience and as well as that i used resources such as accorn to find out more about their lifestyle. i then had my solution which was to construct a magazine as it was more suiting to my customer.