ABClatino Magazine Year 1, Issue 10 - Page 21


Measurable Results

How Email Marketing Helps Businesses Succeed

By Lee Starshine

Businesses can choose from many marketing channels. One channel that stands out is email marketing. Email marketing means sending emails to an opt-in list. What is the difference between spam and email marketing? Which tools are best for sending emails? And how can a business tell whether email marketing is effective?

Ms. Lee Starshine is President of Web Marketing Star LLC, a website design and social media marketing company in Poughkeepsie NY. She has a Master of Arts degree in Professional Writing and more than 10 years of experience.

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