ABCedaire I | Page 2

I I Ikea: Ikea, hero of the middle class access to Scandinavian design, is the ready to wear of domesticity. Created by Ingvar Kamprad in 1955, the Swedish brand has since fueled nail art boutique and bank lobbies. Think of the unicursal labyrinth of IKEA shop as a 1:1 perfect world in which gender, aesthetic and practical conflicts are resolved in one shoot. Ikea: