ABA's Women in Buses: 50 Stories from 50 States | Page 6

Brenna Reeder Alaska Coach Tours Vice President of Tour Operations brenna @ alaskacoachtours . com
• Number of vehicles in fleet - 130
• Number of employees per summer , including Alaska and seasonal – 50 full time and 120 seasonal
• Number of year-round employees – 33 , including 8 full time Alaska residents
Alaska Coach Tours is an Alaskan-owned and operated motorcoach company providing services throughout Southeast Alaska and the Pacific Northwest . The company was formed in 2004 under the concept to be an Alaska-owned motorcoach operator for cruise lines visiting Juneau , Sitka , Ketchikan and Skagway , Alaska . In 2016 , they expanded their operations to Seattle , Washington after seeing an increased demand for transportation and tour services throughout the Pacific Northwest . Partnerships include a variety of large and small vessels , fishing lodges and other tour operators visiting these areas . In 2015 , Alaska Coach Tours became completely employee-owned , three of which are residents of Juneau-Douglas , Alaska area .
Brenna grew up in Juneau , Alaska where she saw first-hand the benefits of the tourism industry . She has worked in all sectors of the industry including retail and outdoor guiding . She first heard about Alaska Coach Tours while working seasonally for a helicopter company during her summer breaks from college . In 2005 , after learning more about the new company starting up in her hometown , and seeing some of the employees who were going to work for Alaska Coach Tours , Brenna decided to take a leap and try out a different aspect of the tourism sector , motorcoaches .
Looking back on that time now , she never could have imagined the impact that decision would make on her career , and life . Brenna advanced quickly in the company , starting as a dock representative and soon moving into motorcoach dispatch operations . It wasn ’ t long after that she went on to manage the Skagway and Juneau divisions . In 2015 , Brenna was promoted to Vice President Tour Operations and became one of the seven employee owners , four of which are located in Alaska . She helped direct the company ’ s expansion in Sitka , Alaska and continued development in the Seattle , Washington area . She currently oversees partnerships with over 250 organizations throughout Alaska and the Pacific Northwest , 150 peakseason employees and 5 separate divisions , many of which are only accessible by aircraft or boat .
Brenna ’ s passion for tourism and sharing her home state are at the forefront of her leadership at Alaska Coach Tours . She remains a proud resident of Juneau and has expanded her family in recent years , setting the perfect example to her children of the value of the motorcoach industry . Brenna prides herself on holding a Commercial Drivers License , along with all the employee owners . After 15 years in the industry , some of Brenna ’ s most memorable experiences include filling in as a motorcoach driver guide on busy days , a common task for all the owners at Alaska Coach Tours .

ALASKA

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