ABA's Women in Buses: 50 Stories from 50 States | страница 59

Bronwyn Wilson International Motorcoach Group ( IMG ) President bwilson @ imgcoach . com
In response to consolidation within the motorcoach industry , a group of independent , family-owned companies in 1998 , came together to create IMG . A primary focus was on marketing IMG as a collective and promoting the values of working with an IMG company to customers both in North America and beyond . IMG operators share a continuing commitment to excellence , in safety , training , maintenance and customer service , supplemented by the sharing of best practices and procedures . Innovative , progressive and having the goal of “ setting the standards ”, IMG has built significant customer relationships with various market sectors particularly escorted tours , student travel and collegiate / professional sports teams . Today the invitation only network is 54 member companies strong , and will grow selectively into the future .
Joining IMG in 2012 , Bronwyn Wilson came into the role of President , IMG , as the organization re-focused on sales and marketing . Having an extensive career with a major international tour operator , Bronwyn Wilson brought to the IMG network a unique knowledge and experience to build on the solid foundations that IMG had already established . “ My career started as a trainee manager , contracting hotels and building product for the largest escorted touring company in Australia , who at that time only offered tours in the South Pacific . In the early 90 ’ s , I came to Los Angeles to start a North American escorted tours division , for Australians and folks from the UK . Originally the agreement was to stay in the US for 2 years but that kept extending as the touring program grew . It was such a wonderful experience to establish a first class touring product – contracting hotels , motorcoaches , cruises and marketing them worldwide .”
“ IMG , was an opportunity to realign with another first class , well regarded organization . Since 2012 we have consolidated the reputation and messaging of IMG to where contractors and partners look for the certainty that an IMG member brings to their transportation requirements . We have focused on working more collaboratively , building stronger relationships and ensuring we remain relevant – to not only our customers
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