ABA's Women in Buses: 50 Stories from 50 States | Page 33

Belinda Grace-Leonard New England Coach , Inc . / New England Coach Tour and Travel Vice President belinda @ newenglandcoach . com
• One 56-passenger Prevost motorcoach
New England Coach is in Raymond , NH which is centrally located in the middle of New England . The company was started in 2001 with 1 motorcoach , then quickly grew to 16 coaches by 2008 . With the recession of 2008 the decision was made to restructure the business and move its focus from a charter bus company to a full-service tour operator . The astronomical costs of running a fleet of buses was difficult enough in a good economy but in a bad economy it does not take much for the cards to start to collapse .
Belinda joined New England Coach specifically to develop the tour department . Belinda has always had a love of travel and a love of the hospitality business . Her background is in business management . She dove into her new position with fresh ideas and enthusiasm . Putting exciting itineraries together which included unique destinations , offering one-of-a-kind experiences , and guaranteed that her clients have fun while making memories . She is often asked what her favorite destination is . The answer is always the same , “ wherever the next tour takes me ”. She has gained a loyal following of clients due to her way of engaging groups into new experiences .
Now being a part of the motorcoach industry family means more to her than ever before . It is not just the common interest in what she does for a living , it is much more than that . Being part of this family means that she is there to support , encourage , lend a hand , be a resource , cheer on and look out for others in her industry .
Although she may never meet each member of this family , she knows that industry wide they are all rooting for one another ’ s successes . Motorcoach owners have firsthand knowledge of what every business in the industry is going through . The motorcoach family consists of other motorcoach companies , tour operators , restaurants , hotels , attractions , destinations , and the endless numbers of people who rely on our services to enhance their lives in one way or another . The industries partners work hand and hand to be successful .
When you see a motorcoach rolling down a highway , think about who is behind it . Is it a corporation or is it a family ? More than likely , it is a family that has a history with generations in the business . That bus probably has a story of it being purchased . What sacrifices or goals were met before such a purchase was made ? Back at the bus yard where it is kept is a pile of invoices with that bus number attached ; $ 2,000 for 2 front tires , $ 1,200 preventative maintenance , $ 1,000 monthly insurance bill , $ 1,800 registration among many others . At 6 mpg it does not take much to imagine the fuel costs either . Being a part of the motorcoach industry is not for the weak . It is a dedication that is often without reward . Our greatest rewards have never been in our bank account . It has been a way to support our families , send our children to college and hopefully one day pass the torch on to them . Belinda hopes that someday this torch will be passed along to her daughter Samantha who has been working for New England Coach for 8 years . busride . com | BUSRIDE 33