Tina Madanat joined the Delaware Tourism Office as the Marketing and Public Relations Manager in 2009 when a State of Delaware team was first assembled to assist existing businesses to grow and prosper , market and promote Delaware as a desirable tourist destination and attract out-of-state visitors to the First State . In 2012 , Tina moved to a sales position to fervently develop the group tour market .
Over the course of Tina ’ s career , she acquired expertise in sales , marketing , communications and public relations . As a native Delawarean , Tina is proud of her home state and all of the wonderful things to do in Delaware . She was thrilled at the opportunity to join the Delaware Tourism Office and apply her talents and skills to the tourism industry .
Tina is most proud of single-handedly growing the group tour business by over 209 percent within 3 years of taking over the group tour market . Likewise , overnight visits have steadily increased over the past 9 years resulting in a 285 percent increase in total room nights for group tour sales .
Tina also raised awareness of Delaware group offerings by enhancing national and international industry trade show presence and conducting statewide familiarization tours . Additionally , Tina implemented the Delaware Motorcoach Rewards Program that provides welcome gifts to visiting groups and recognizes group travel planners for their patronage .
What Tina loves most about the travel and tourism industry is the ability to create lasting memories for people to treasure for years to come . She most enjoys working with group travel planners and industry partners , forming cherished friendships , and showcasing Delaware ’ s vast group tour offerings . Tina attributes her business success to boundless energy and enthusiasm for the motorcoach industry and providing personalized service .
Working with the Visit Delaware Team has been a highlight of Tina ’ s career . Over the past 12 years , the Delaware Tourism Office has launched progressive
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sales and marketing initiatives to capture business in key tourism market segments resulting in increased visitation , tax revenue and economic development . The Visit Delaware sales and marketing team is passionate about driving economic impact through group tour , sports and leisure endeavors which , pre-COVID , contributed $ 3.5 billion to the State ’ s economy .
Today , Visit Delaware is an economic driver for the State of Delaware ’ s tourism industry and is committed to transforming lives through travel and creating a united and connected world . Through innovation and advocacy , the Delaware Tourism Office is dedicated to helping industry partners and clients rebound from pandemic setbacks and to ensure safe , memorable experiences for all Delaware visitors .
Looking forward , Tina is poised to rebound the group tour market in Delaware . She continues to work diligently to provide exemplary service to group travel planners , work with industry leaders to form viable partnerships , lead the Delaware Group Tour Coalition and adeptly represent statewide hotels , attractions and services .
Contact
Tina . Madanat @ delaware . gov to plan your next exciting Delaware group adventure and to receive complimentary group welcome gifts via the Delaware Motorcoach Rewards Program .