AB 299 STUDY Teaching Effectively / ab299study.com AB 299 STUDY Teaching Effectively / ab299study.com | Page 5
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AB 299 Unit 3 Assignment Human Resources and Technology
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AB 299 Unit 4 Assignment Competitive Advantage
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Competitive Advantage
You are a marketing consultant to Tim’s Coffee Shoppe. A way for
Tim’s Coffee Shoppe to determine the advantages (or weaknesses)
Tim’s has as compared to their competitors is through doing
aCompetitive Profile Matrix (CPM). When you identify Tim’s key
success factors, you can weigh them according to the
strength/weakness as compared to the competitors. You can set any
weight you wish, but a simple one is:
1 – Major weakness
2 – Minor weakness
3 – Minor strength
4 – Major strength