AB 299 STUDY Extraordinary Success/ab299study.com AB 299 STUDY Extraordinary Success/ab299study.com | Page 6

his primary competitors. See the example below. Each coffee shop was
ranked first, second or third in each of the factors that may or may not
affect their competitive advantage.
Now using competitors researched on the Internet or in your local
area, create a CPM for Tim.
Other factors you may wish to consider include:
Price
Selection
Service
Reliability
Expertise
Company Reputation
Social Responsibility
Appearance
Credit Policies
Advertising
You can examine the above data in several ways. While the total score
for Tim’s business maybe is higher than his major competitors, Tim’s
may have a lower score in another area which means they are not as
competitive in those areas. Some of these areas might allow their
competitors to create advantages and their customers or potential
customers may choose their competitor over Tim’s business. For
example, if their products are closely rated but their competitor has a