Service Reliability Expertise Company Reputation Social Responsibility Appearance Credit Policies Advertising
You can examine the above data in several ways . While the total score for Tim ’ s business maybe is higher than his major competitors , Tim ’ s may have a lower score in another area which means they are not as competitive in those areas . Some of these areas might allow their competitors to create advantages and their customers or potential customers may choose their competitor over Tim ’ s business . For example , if their products are closely rated but their competitor has a higher score on staff friendliness , might their customers start frequenting their competitor ’ s business ? What would you recommend to increase Tim ’ s score in this area ?
For this Assignment , spend some time looking around Tim ’ s Coffee Shoppe . Look either online or visit two competitors in your area that Tim may compete against and familiarize yourself with their business . You may even be a frequent customer of a coffee shop and already be aware of how you might rate their strengths against Tim ’ s .
Copy and paste the matrix above to your own document . Fill in the matrix with your results from your research . Feel free to change or add any of the other factors listed .