AB 299 STUDY Education Terms/ab299study.com AB 299 STUDY Education Terms/ab299study.com

AB 299 Unit - Unit 9 All Assignments

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You will prepare an audiovisual sales presentation that is supported by
creative sales promotions as you assume the role of the new marketing
associate for U Drive Transport.
Scenario
The car sharing business has grown in popularity throughout the
world in densely populated major city centers. Over the past few years,
U Drive Transport company has dominated the United States
marketplace as a premier car sharing business. You have recently
accepted a job with U Drive Transport as a marketing associate to help
the company expand into the global marketing environment. To
familiarize yourself with the car sharing business, visit the websites of
competitors of U Drive Transport:
● Research “car sharing” on the Internet and research 2 competitors
in this industry.
As the new marketing associate for U Drive Transport, you have been
tasked with preparing a prerecorded presentation to train new account
managers and sales representatives on the features and benefits of the
U Drive Transport product offering. Additionally, you must provide
training on the seven steps (slides #4–10) of the personal selling
process located in your text (Chapter 17) and in the steps below.
Directions for Executing this Assignment:
● Watch the Video on U Drive Transport: Click Here