Assignment: The Competitive Environment
This will be another step in starting work on your Final Project:
Review the scenario Tim’ s Coffee Shoppe. You will begin to create the foundation for your final project marketing plan. http:// extmedia. kaplan. edu / business / Media / AB 299 / Tims _ Coffee _ Shop / index. html
Checklist:
Describe the competitive environment in this industry.
Read the surveys in the filing cabinet in the Unit 9 Final Project scenario.
Describe how you will apply the 4 P’ S of marketing to the survey information and how it will impact your marketing strategy.
Write a summary of your research.
Video- http:// content-bus. kaplan. edu / AB 299 _ 1301C / topics / AB 299- 05-11-asm-01 _ video. html
Write a paper in APA format consisting of at least 4 pages in length, including the title and reference page. Submit your paper to the Dropbox before the end of this unit.