Assignment : The Competitive Environment
This will be another step in starting work on your Final Project :
Review the scenario Tim ’ s Coffee Shoppe . You will begin to create the foundation for your final project marketing plan . http :// extmedia . kaplan . edu / business / Media / AB 299 / Tims _ Coffee _ Shop / index . html
Checklist :
Describe the competitive environment in this industry .
Read the surveys in the filing cabinet in the Unit 9 Final Project scenario .
Describe how you will apply the 4 P ’ S of marketing to the survey information and how it will impact your marketing strategy .
Write a summary of your research .
Video- http :// content-bus . kaplan . edu / AB 299 _ 1301C / topics / AB 299- 05-11-asm-01 _ video . html
Write a paper in APA format consisting of at least 4 pages in length , including the title and reference page . Submit your paper to the Dropbox before the end of this unit .