AB 219 Unit 8 Assignment Developing and Managing New Products AB 219 Unit 8 Assignment Developing and Managing N

AB 219 Unit 8 Assignment Developing and
Managing New Products
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Directions for completing this Assignment:
1. Watch the video on Developing and Managing products: ©GaGa’s
Inc.
2. Using research from Chapter 11 in your textbook, answer the
questions on ©GaGa’sInc. in the template provided below.
Part 1:
Short Essay: Write a minimum 200 word discussion in response to each
of your 3 essay questions using research from your textbook to help
substantiate your understanding of products and the new product
development process. Apply APA style referencing in your writing.
With regard to consumer appeal, compare and contrast the GaGa's
brand with the Sherbetter name of the product. Why did Jim King and