AB 219 Unit 6 Assignment Numi Organic Tea Company AB 219 Unit 6 Assignment Numi Organic Tea Company | Page 2

Defend Your Answer Challenge: Highlight your multiple choice answer
in yellow. Write a 100 (or more) word discussion in defense of your
answer to the multiple choice and true/false questions using research
from your textbook to help substantiate your understanding of
segmentation, target marketing, and positioning. Apply APA style
referencing in your writing.