AB 219 Unit 5 Assignment Bon Vivant Organic Gourmet AB 219 Unit 5 Assignment Bon Vivant Organic Gourme

AB 219 Unit 5 Assignment Bon Vivant Organic
Gourmet
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In this Assignment, you will create an audiovisual presentation to
verbally market a product to another business rather than to
consumers.
According to Lamb et al. (2014), business marketing differs from
marketing to consumers only in terms of the use of the products or
services ─ leaving out the consumer. Business marketing entails
marketing to persons and businesses who will then offer it to
consumers. These products can include parts of goods or those that are
used to manufacture other products, or services used by organizations
to operate more efficiently or that are later resold. To demonstrate
your comprehension of Business Marketing, read the following scenario
and follow the directions to complete this Assignment.
Scenario:
You have just been hired as a new Business-to-Business (B2B)
marketing associate with ZMX Global, inc., a national distributor of