AB 219 Unit 3 Assignment Barclays Bank AB 219 Unit 3 Assignment Barclays Bank | Page 2

1. Read the “Barclays Bank: Banking on Ethics” case study.
2. Learn how to write a critical essay: Click Here
3. Use APA format and citation style, provide a title page and
references, and do not forget to use in-text citations with their
accompanying references so as to avoid plagiarism.
4. In your critical essay that includes your thesis, arguments, support,
and conclusion, respond to the following:
Checklist:
● Describe the level of ethical development the executives at Barclays
demonstrated when manipulating the LIBOR interest rates.
● Did Barclays Bank neglect social responsibility? What could they have
done to be more socially responsible?
● What actions regarding Corporate Social Responsibility (CSR) could
Barclays have engaged in after the scandal broke to set things right and
ensure that such an event would not happen again?
● Describe what level of morality would have been demonstrated if
executives at Barclays asked themselves, “Even though manipulating
the LIBOR will increase company profits, is it the right thing to do in the
long run?”
● Explain the importance of ethics and social responsibility in
marketing as a result of your case study analysis.