AB 219 Unit 2 Assignment Movie Insights, Inc AB 219 Unit 2 Assignment Movie Insights, Inc | Page 2

1. Read “Disney®: The Happiest Place on Earth” case study: Click here
2. Learn how to write a Business Memo by downloading the PDF below.
3. Use APA style referencing to avoid plagiarism. Include in-text
citations and a References page. Use a minimum of 2 References
resources, including your textbook.
4. Select a Disney franchise mentioned in the case study.
5. In your business memo, summarize the following marketing strategy
components of your selected Disney franchise by addressing the
following items: