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2.
Question :
What is the term for a marketing strategy that
tries to increase market share among existing customers?
3.
Question :
Which of the following represents an
unconvincing brand reputation in relationship to SWOT Analysis?
4.
Question :
What is the term for a written document that
serves as a guidebook of marketing activities for the marketing
manager?
5.
Question :
Which of the following is an example of a
market-oriented mission statement?
6.
Question :
A vendor for Kaplan Motors received the
following message from one of Kaplan's marketing managers: "As we
move forward during the 21st century, Kaplan is committed to building
profitable customer relationships by creating environmentally better
automobiles and getting them to market faster at lower costs." What
type of statement is the marketing manager referring to?
7.
Question :
Indicate whether the statement presented is true
or false. Technology is always an example of an external opportunity.
8.
Question :
Which of the following best represents a weak
economy in relationship to SWOT?