AB 219 Unit 9 Final Project Professional Selling and Sales Promotion
Defend Your Answer Challenge: Step 1: Highlight your multiple choice answer in yellow.
Step 2: Write a 100( or more) word discussion in defense of each of your answers to the multiple choice and true / false questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.
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AB 219 Unit 9 Final Project Professional Selling and Sales Promotion
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You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport.
Scenario
The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport company has dominated the United States marketplace as a premier car sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car sharing business, visit the websites of competitors of U Drive Transport: