AB 219 Unit 8 Assignment Developing and Managing New Products
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( YouTube , 2001 ) Checklist : In 250 words or more , answer the following questions :
1 . Identify the television show or recent movie you watched , and introduce the brand of a consumer product that you found was featured in the plot of the story
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2 . Discuss the type of consumer product ( convenience , shopping , and specialty , unsought ) you identified in the plot of the story . Explain your answer .
3 . Discuss how the television show or movie increases or decreases the brand equity of the product .
4 . Describe the brand strategy of the product you identified within the plot of the story . ===============================================
AB 219 Unit 8 Assignment Developing and Managing New Products
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