1. Question: Indicate whether the statement presented is true or false. The Internet is an important resource for gathering competitive intelligence, but non-computer sources such as company salespeople, industry experts, and Uniform Commercial Code filings can be equally valuable.
2. Question: What is the philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace?
3. Question: Indicate whether the statement presented is true or false. The system most commonly used for gathering marketing information is called an information processing system.
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Which definition below describes secondary |
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5. Question: What is the term that refers to a companywide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on precise customer groups? 6. Question: Indicate whether the statement presented is true or false. A strategy that focuses on keeping and improving relationships with current customers is called relationship marketing.
7. Question: What is the term for the delegation of authority to employees to solve customers’ problems quickly- usually by the first person the customer notifies regarding a problem? Question 8. Question: Indicate whether the statement presented is true or false. Tim’ s Telemarketing Service is using creative tactics to get prospective customers to buy a product they