4 . Question : Indicate whether the statement presented is true or false . Developing strong loyalty by creating satisfied customer who will buy additional services from the firm and are unlikely to switch to a competitor is the idea behind relationship marketing .
5 . Question : Indicate whether the statement presented is true or false . A service mark is the exclusive right to use a brand or part of a brand . Others are prohibited from using the brand without permission .
6 . Question : What type of brands are Fruit of the Loom and Kodak examples of ?
7 . Question : An empty airplane seat produces no revenues for a day . What characteristic of service is this referring to ?
8 . Question : Indicate whether the statement presented is true or false .
9 . |
Question : |
What is the third stage of the product life |
cycle ? |
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