AB 219 STUDY Extraordinary Success/ab219study.com AB 219 STUDY Extraordinary Success/ab219study.com | Page 8

AB 219 Quiz 4
1.
Question :
What is the practice of choosing goods and
services that meet one’s diverse needs and interests rather than
conforming to a single, traditional lifestyle?
2.
Question :
Indicate whether the statement presented is true
or false. Global marketing, which targets markets throughout the
world, has become an imperative for business today.
3.
Question :
Indicate whether the statement presented is true
or false. Asian Americans have the lowest average family income of all
ethnic groups?
4.
Question :
Indicate whether the statement presented is true
or false. What are the three economic areas of greatest concern to
marketers pertaining to consumers?
5.
Question :
Indicate whether the statement presented is true
or false. Economic change is perhaps the most difficult external factor
for marketing managers to forecast, influence, or integrate into
marketing plans.