AB 219 Unit 8 Assignment Developing and Managing New Products
1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story
2. Discuss the type of consumer product( convenience, shopping, and specialty, unsought) you identified in the plot of the story. Explain your answer.
3. Discuss how the television show or movie increases or decreases the brand equity of the product.
4. Describe the brand strategy of the product you identified within the plot of the story.
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AB 219 Unit 8 Assignment Developing and Managing New Products
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Directions for completing this Assignment:
1. Watch the video on Developing and Managing products: © GaGa’ s Inc.
2. Using research from Chapter 11 in your textbook, answer the questions on © GaGa’ sInc. in the template provided below.
Part 1: