AB 219 Unit 8 Assignment Developing and Managing New Products
1 . Identify the television show or recent movie you watched , and introduce the brand of a consumer product that you found was featured in the plot of the story
2 . Discuss the type of consumer product ( convenience , shopping , and specialty , unsought ) you identified in the plot of the story . Explain your answer .
3 . Discuss how the television show or movie increases or decreases the brand equity of the product .
4 . Describe the brand strategy of the product you identified within the plot of the story .
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AB 219 Unit 8 Assignment Developing and Managing New Products
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Directions for completing this Assignment :
1 . Watch the video on Developing and Managing products : © GaGa ’ s Inc .
2 . Using research from Chapter 11 in your textbook , answer the questions on © GaGa ’ sInc . in the template provided below .
Part 1 :