1 . Question : Indicate whether the statement presented is true or false . The Internet is an important resource for gathering competitive intelligence , but non-computer sources such as company salespeople , industry experts , and Uniform Commercial Code filings can be equally valuable . 2 . Question : What is the philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace ? 3 . Question : Indicate whether the statement presented is true or false . The system most commonly used for gathering marketing information is called an information processing system . 4 . Question : Which definition below describes secondary data ? 5 . Question : What is the term that refers to a companywide business strategy designed to optimize profitability , revenue , and customer satisfaction by focusing on precise customer groups ? 6 . Question : Indicate whether the statement presented is true or false . A strategy that focuses on keeping and improving relationships with current customers is called relationship marketing . 7 . Question : What is the term for the delegation of authority to employees to solve customers ’ problems quickly- usually by the first person the customer notifies regarding a problem ? Question 8 . Question : Indicate whether the statement presented is true or false . Tim ’ s Telemarketing Service is using creative tactics to get prospective customers to buy a product they may or may not need . This is known as the relationship concept . 9 . Question : Indicate whether the statement presented is true or false . A specially designed phone room used to conduct telephone interviewing is known as a central-location telephone facility .