Instructions :
Examining the external environment for opportunities and threats to a company , brand , and product is an essential step in the development of a marketing strategy . As a new marketing associate with U Drive Transport , you are tasked with examining the global marketplace for expansion opportunities and threats .
Step 1 . Use the template starting on page 2 to execute this task .
Step 2 . To begin the process , choose one region of the world by visiting : http :// www . state . gov / countries
Step 3 . Choose one ( 1 ) country within your chosen region of the world . Locate one ( 1 ) major city center within your chosen country and examine the external marketing environment for opportunities and threats .
Step 4 . Using Chapters 4 and 5 in the textbook to inform your understanding of the 6 factors of the external environment in the global marketplace , examine the opportunities and threats to the company , brand , and product of U Drive Transport in your chosen major city center . Be sure to use the marketing language found within Chapters 4 and 5 of your textbook to explain your findings .
Step 5 . Based on the findings of your external environmental analysis , write a 500 word business memo to the owners of U Drive Transport discussing why the company should or should not consider expanding into the country you chose to examine . Be sure to use Chapter 5 of the textbook to inform your understanding of global marketing . Apply the marketing language in your writing . You must examine the external marketing environment before writing the business memo .