marketing manager is working on a quarterly update to the marketing plan for the company . The marketing manager assigns you the task of researching the success of the Disney Company under the direction of Chief Executive Officer ( CEO ) Bob Iger during the years 2006 – 2012 . You have 7 days to conduct your research and report your findings .
Directions for completing this assignment :
Before beginning this Assignment , make sure to review the Learning Activities pertaining to the target market and marketing mix which you will help you to be more successful in completing this Assignment .
Write a 2-page , business memo answering the following questions . For assistance with your Assignment , please use your textbook and library research resources . The directions for you to execute this task are as follows :
1 . Read “ Disney ®: The Happiest Place on Earth ” case study : Click here
2 . Learn how to write a Business Memo by downloading the PDF below .
3 . Use APA style referencing to avoid plagiarism . Include in-text citations and a References page . Use a minimum of 2 References resources , including your textbook .
4 . Select a Disney franchise mentioned in the case study .
5 . In your business memo , summarize the following marketing strategy components of your selected Disney franchise by addressing the following items :
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