AB 219 STUDY Education Terms/ab219study.com AB 219 STUDY Education Terms/ab219study.com | Page 22

2. Using research from Chapter 11 in your textbook, answer the
questions on ©GaGa’sInc. in the template provided below.
Part 1:
Short Essay: Write a minimum 200 word discussion in response to
each of your 3 essay questions using research from your textbook to
help substantiate your understanding of products and the new product
development process. Apply APA style referencing in your writing.
With regard to consumer appeal, compare and contrast the GaGa's
brand with the Sherbetter name of the product. Why did Jim King and
his wife choose the GaGa's brand over the use of Sherbetter as the
brand of the product?
Type the following phrase into your website browser: "Gaga Gourmet
Frozen Dessert and Ice Cream." On the results page, identify retailer
websites and social media websites that feature the Gaga's brand and
product offerings. Explore these resources and identify a single Gaga
Gourmet product offering. Discuss the following topics related to your
chosen Gaga Gourmet product offering:
Product Features
Product Benefits
Product Packaging
Product Labeling
Trademark
Part 2:
Defend Your Answer Challenge:
Step 1: Highlight your multiple choice answer in yellow.