AB 219 STUDY Education Terms/ab219study.com AB 219 STUDY Education Terms/ab219study.com | Page 19

organizations to operate more efficiently or that are later resold. To
demonstrate your comprehension of Business Marketing, read the
following scenario and follow the directions to complete this
Assignment.
Scenario:
You have just been hired as a new Business-to-Business (B2B)
marketing associate with ZMX Global, inc., a national distributor of
food, beverage, and supplies to hospitality oriented businesses. As part
of your marketing training, you have been tasked with finding new
marketing opportunities (Retailers, wholesalers, Internet, institutions,
etc.) for the distribution of a new product called “Bon Vivant Organic
Gourmet,” a high quality organic frozen food product. Read the
BonVivant Business and Product Profile: Click Here.
Your job as a B2B marketing associate is to build relationships with
reputable organizations that will successfully represent ZMX Global,
Inc. and the Bon Vivant Organic Gourmet brand and product with
integrity.
Directions:
Using what you learn from reading Chapter 7 to inform your work on
this Assignment, build a 5- slide audio visual presentation using
Microsoft PowerPoint with audio covering the characteristics that
make Bon Vivant Organic Gourmet a business product.
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AB 219 Unit 6 Assignment Numi Organic Tea Company

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