AB 219 STUDY Education Terms/ab219study.com AB 219 STUDY Education Terms/ab219study.com | Page 17

● Describe what level of morality would have been demonstrated if
executives at Barclays asked themselves, “Even though manipulating
the LIBOR will increase company profits, is it the right thing to do in
the long run?”
● Explain the importance of ethics and social responsibility in
marketing as a result of your case study analysis.
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AB 219 Unit 4 Assignment U Drive Transport

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Instructions:
Examining the external environment for opportunities and threats to a
company, brand, and product is an essential step in the development of
a marketing strategy. As a new marketing associate with U Drive
Transport, you are tasked with examining the global marketplace for
expansion opportunities and threats.
Step 1. Use the template starting on page 2 to execute this task.
Step 2. To begin the process, choose one region of the world by
visiting: http://www.state.gov/countries
Step 3. Choose one (1) country within your chosen region of the world.
Locate one (1) major city center within your chosen country and
examine the external marketing environment for opportunities and
threats.