You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport .
Scenario
The car sharing business has grown in popularity throughout the world in densely populated major city centers . Over the past few years , U Drive Transport company has dominated the United States marketplace as a premier car sharing business . You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment . To familiarize yourself with the car sharing business , visit the websites of competitors of U Drive Transport :
● Research “ car sharing ” on the Internet and research 2 competitors in this industry .
As the new marketing associate for U Drive Transport , you have been tasked with preparing a prerecorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering . Additionally , you must provide training on the seven steps ( slides # 4 – 10 ) of the personal selling process located in your text ( Chapter 17 ) and in the steps below .
Directions for Executing this Assignment :
● Watch the Video on U Drive Transport : Click Here
● Register for a FREE Brainshark ® account (© 2014 Brainshark ): Click Here
● Visit the Brainshark website and familiarize yourself with the free presentation tool that you will use to record the sales training : Click here for the home page and access their tutorials .