AB 219 Unit 4 Assignment U Drive Transport For more course tutorials visit www . uophelp . com
● Describe the level of ethical development the executives at Barclays demonstrated when manipulating the LIBOR interest rates .
● Did Barclays Bank neglect social responsibility ? What could they have done to be more socially responsible ?
● What actions regarding Corporate Social Responsibility ( CSR ) could Barclays have engaged in after the scandal broke to set things right and ensure that such an event would not happen again ?
● Describe what level of morality would have been demonstrated if executives at Barclays asked themselves , “ Even though manipulating the LIBOR will increase company profits , is it the right thing to do in the long run ?”
● Explain the importance of ethics and social responsibility in marketing as a result of your case study analysis .
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AB 219 Unit 4 Assignment U Drive Transport For more course tutorials visit www . uophelp . com
Instructions :
Examining the external environment for opportunities and threats to a company , brand , and product is an essential step in the development of a marketing strategy . As a new marketing associate with U Drive Transport , you are tasked with examining the global marketplace for expansion opportunities and threats .
Step 1 . Use the template starting on page 2 to execute this task .