2 . Question : What is the philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace ?
3 . Question : Indicate whether the statement presented is true or false . The system most commonly used for gathering marketing information is called an information processing system .
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Which definition below describes secondary |
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5 . Question : What is the term that refers to a companywide business strategy designed to optimize profitability , revenue , and customer satisfaction by focusing on precise customer groups ?
6 . Question : Indicate whether the statement presented is true or false . A strategy that focuses on keeping and improving relationships with current customers is called relationship marketing .
7 . Question : What is the term for the delegation of authority to employees to solve customers ’ problems quickly- usually by the first person the customer notifies regarding a problem ?
Question 8 . Question : Indicate whether the statement presented is true or false . Tim ’ s Telemarketing Service is using creative tactics to get prospective customers to buy a product they may or may not need . This is known as the relationship concept .
9 . Question : Indicate whether the statement presented is true or false . A specially designed phone room used to conduct telephone interviewing is known as a central-location telephone facility .
10 . Question : Indicate whether the statement presented is true or false . A sample arranged in such a way that every element of the