3. Question: Indicate whether the statement presented is true or false. An example of a PSA( public service advertisement) is the Smokey the Bear commercial that reminds everyone to be careful not to start forest fires.
4. Question: Indicate whether the statement presented is true or false. Developing strong loyalty by creating satisfied customer who will buy additional services from the firm and are unlikely to switch to a competitor is the idea behind relationship marketing.
5. Question: Indicate whether the statement presented is true or false. A service mark is the exclusive right to use a brand or part of a brand. Others are prohibited from using the brand without permission.
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What type of brands are Fruit of the Loom and |
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Kodak examples of? |
7. Question: An empty airplane seat produces no revenues for a day. What characteristic of service is this referring to?