3 . Question : Indicate whether the statement presented is true or false . An example of a PSA ( public service advertisement ) is the Smokey the Bear commercial that reminds everyone to be careful not to start forest fires .
4 . Question : Indicate whether the statement presented is true or false . Developing strong loyalty by creating satisfied customer who will buy additional services from the firm and are unlikely to switch to a competitor is the idea behind relationship marketing .
5 . Question : Indicate whether the statement presented is true or false . A service mark is the exclusive right to use a brand or part of a brand . Others are prohibited from using the brand without permission .
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What type of brands are Fruit of the Loom and |
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Kodak examples of ? |
7 . Question : An empty airplane seat produces no revenues for a day . What characteristic of service is this referring to ?