3 . Question : What is the targeting strategy called that views the market as one big market with no individuals segments and thus uses a single marketing mix ?
4 . Question : Indicate whether the statement presented is true or false . Demographic segmentation refers to segmenting markets by region of a country or the world , market size , market density , or climate .
5 . Question : What is the process called for dividing a market into meaningful relatively similar and indefinable segments for groups ?
6 . Question : Indicate whether the statement presented is true or false . An undifferentiated targeting strategy is when a firm selects a market niche ( one segment of a market ) for targeting its marketing efforts .
7 . Question : Indicate whether the statement presented is true or false . Occupation is a popular demographic variable for segmenting markets because occupation influences consumer ’ s wants and determines their buying power .
8 . Question : Indicate whether the statement presented is true or false . Markets can be segmented using a single variable , such as age group , which is more precise , but it is typically more difficult and complex to use than multiple-variable segmentation .