AB 219 All Assignments AB 219 All Assignments | Page 33

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final-project-professional-selling-and-sales-
promotion
You will prepare an audiovisual sales presentation that is supported by
creative sales promotions as you assume the role of the new marketing
associate for U Drive Transport.
Scenario
The car sharing business has grown in popularity throughout the world
in densely populated major city centers. Over the past few years, U
Drive Transport company has dominated the United States marketplace
as a premier car sharing business. You have recently accepted a job
with U Drive Transport as a marketing associate to help the company
expand into the global marketing environment. To familiarize yourself
with the car sharing business, visit the websites of competitors of U
Drive Transport:
● Research “car sharing” on the Internet and research 2 competitors in
this industry.
As the new marketing associate for U Drive Transport, you have been
tasked with preparing a prerecorded presentation to train new account
managers and sales representatives on the features and benefits of the
U Drive Transport product offering. Additionally, you must provide