AB 219 All Assignments AB 219 All Assignments | Page 30

(YouTube, 2001)
Checklist: In 250 words or more, answer the following questions:
1. Identify the television show or recent movie you watched, and
introduce the brand of a consumer product that you found was
featured in the plot of the story
.
2. Discuss the type of consumer product (convenience, shopping, and
specialty, unsought) you identified in the plot of the story. Explain your
answer.
3. Discuss how the television show or movie increases or decreases the
brand equity of the product.
4. Describe the brand strategy of the product you identified within the
plot of the story.
AB 219 Unit 8 Assignment Developing and
Managing New Products
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