AB 219 All Assignments AB 219 All Assignments | Page 22

Executive Officer (CEO) Bob Iger during the years 2006–2012. You have
7 days to conduct your research and report your findings.
Directions for completing this assignment:
Before beginning this Assignment, make sure to review the Learning
Activities pertaining to the target market and marketing mix which you
will help you to be more successful in completing this Assignment.
Write a 2-page, business memo answering the following questions. For
assistance with your Assignment, please use your textbook and library
research resources. The directions for you to execute this task are as
follows:
1. Read “Disney®: The Happiest Place on Earth” case study: Click here
2. Learn how to write a Business Memo by downloading the PDF below.
3. Use APA style referencing to avoid plagiarism. Include in-text
citations and a References page. Use a minimum of 2 References
resources, including your textbook.
4. Select a Disney franchise mentioned in the case study.
5. In your business memo, summarize the following marketing strategy
components of your selected Disney franchise by addressing the
following items:
AB 219 Unit 3 Assignment Barclays Bank