AB 219 All Assignments AB 219 All Assignments | Page 16

3.
Question :
Indicate whether the statement presented is true
or false. An example of a PSA (public service advertisement) is the
Smokey the Bear commercial that reminds everyone to be careful not
to start forest fires.
4.
Question :
Indicate whether the statement presented is true
or false. Developing strong loyalty by creating satisfied customer who
will buy additional services from the firm and are unlikely to switch to a
competitor is the idea behind relationship marketing.
5.
Question :
Indicate whether the statement presented is true
or false. A service mark is the exclusive right to use a brand or part of a
brand. Others are prohibited from using the brand without permission.
6.
Question :
What type of brands are Fruit of the Loom and
Kodak examples of?
7.
Question :
An empty airplane seat produces no revenues for
a day. What characteristic of service is this referring to?