AB 209 Unit 7 Assignment Marketing Plan (Quilts) AB 209 Unit 7 Assignment Marketing Plan (Quilts) | Page 2

Market
building
Place or Distribution
In the Target Market section:
Describe your target market. For example if you are going to have a
restaurant, are your customers local? Is there a certain income bracket
of customer in your target market? Is it mainly a business crowd for
lunch or a college crowd for evening pub-type offerings? Is your market
mainly males or females? Is there a certain age?
Use the following database to research your target market:
Go to the international database on the left hand navigation and then
populate the kind of report you want, for what years, and select your
countries.
In the Place section: