AB 209 STUDY Education Terms/ab209study.com AB 209 STUDY Education Terms/ab209study.com | Page 9

Part 2. Sales Projections:You will use a template (Excel file)
located in Doc Sharing to computehow much you think you
will sell the first 3 months; 6 months, and 1 year? Show how
you did the math in your answer.
Part 1. Expository Essay:Describe what your products
and/or services will be and the pricingstrategy involved for
your chosen business. Please respond to the following
Checklist items:
Provide an introductory paragraph to explain your business
briefly and the intention in writing this paper.
Describe what your business will be selling; Describe the
products and/or services (name 3–4 main ones) and the value
proposition. Based on your research of the competition,
describe the competition’s product/service and provide the
price. Then describe the pricing strategy you will
use and how the competition’s prices have affected your
competitiveness in the marketplace.
Pricing Strategies
Penetration Pricing = Pricing below normal, long-term price
to gain market share.
Skimming Pricing =Pricing an item high in the short term to
capture the prestige market?helps torecover start-up costs.