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Marketing Plan
This week you will finish your short marketing plan that you
have been working towards in the last few weeks by addressing
your promotion, advertising, and budget.
Address the Marketing sections below in a minimum of a 2-page
Word document using APA format and citation style (include a
title and reference page).
Promotion Section:Describe how you will promote your product
based on your target market andplace (distribution) that you
previously determined. How will your customers know what
you are offering? Why will they choose you over your
competitors? What are your core competencies? How will you
build relationships with your customers?
Advertising Section:If you choose to advertise, how much will
you spend on advertising? Do a littleresearch and determine the
rates for what you want to use as your advertising media (for
example, newspaper ads, TV ads, brochures, etc.)
Will you be doing any advertising that does not cost money? For
example, will you join the local Rotary or do volunteer work?
Will you talk about your business at your son’s Little League
games?
Will you drive a car with your business name on it? There are
many ideas that are no or low cost. Which ones might you use?