AB 209 STUDY Education Terms/ab209study.com AB 209 STUDY Education Terms/ab209study.com | Page 11

This week, you will describe the target market and the ―Place‖
or distribution- the third ―P‖ of the four ―Ps‖ that address the
target market in your marketing plan.
Product
Promotion or
Target
relationship
Price
Market
building
Place or Distribution
In the Target Market section:
Describe your target market. For example if you are going to
have a restaurant, are your customers local? Is there a certain
income bracket of customer in your target market? Is it mainly a
business crowd for lunch or a college crowd for evening pubtype offerings? Is your market mainly males or females? Is there
a certain age?
Use the following database to research your target market:
Go to the international database on the left hand navigation and
then populate the kind of report you want, for what years, and
select your countries.