AB 209 Unit 7 Assignment Marketing Plan( Quilts)
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use and how the competition’ s prices have affected your competitiveness in the marketplace. Pricing Strategies Penetration Pricing = Pricing below normal, long-term price to gain market share. Skimming Pricing = Pricing an item high in the short term to capture the prestige market? helps torecover start-up costs. Variable Pricing / Dynamic Pricing Strategy = Lower pricing for certain customers based on their abilityto pay.( Amazon uses this type) Price Lining = Different quality level product of a certain type are priced by category. Ex: Women’ shandbags? Designer bags $ 300, name brand $ 200 and all other $ 100. Market Pricing = pricing based on the market- what people are willing to pay only works if there is verylittle or no competitors. Explain whether you will buy on credit and the kind of credit terms you expect from your suppliers and why. Then explain your customer credit policy; explain whether you will extend credit to your customers and why or why not. If you will extend credit, please describe the terms you expect to receive and / or extend and why. ==============================================
AB 209 Unit 7 Assignment Marketing Plan( Quilts)
For more course tutorials visit www. uophelp. com
Starting your Marketing Plan This week, you will describe the target market and the ― Place ‖ or distribution- the third ― P ‖ of the four ― Ps ‖ that address the target market in your marketing plan.
Product
Promotion or relationship
Target Price