AB 209 Unit 7 Assignment Marketing Plan ( Quilts )
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use and how the competition ’ s prices have affected your competitiveness in the marketplace . Pricing Strategies Penetration Pricing = Pricing below normal , long-term price to gain market share . Skimming Pricing = Pricing an item high in the short term to capture the prestige market ? helps torecover start-up costs . Variable Pricing / Dynamic Pricing Strategy = Lower pricing for certain customers based on their abilityto pay . ( Amazon uses this type ) Price Lining = Different quality level product of a certain type are priced by category . Ex : Women ’ shandbags ? Designer bags $ 300 , name brand $ 200 and all other $ 100 . Market Pricing = pricing based on the market- what people are willing to pay only works if there is verylittle or no competitors . Explain whether you will buy on credit and the kind of credit terms you expect from your suppliers and why . Then explain your customer credit policy ; explain whether you will extend credit to your customers and why or why not . If you will extend credit , please describe the terms you expect to receive and / or extend and why . ==============================================
AB 209 Unit 7 Assignment Marketing Plan ( Quilts )
For more course tutorials visit www . uophelp . com
Starting your Marketing Plan This week , you will describe the target market and the ― Place ‖ or distribution- the third ― P ‖ of the four ― Ps ‖ that address the target market in your marketing plan .
Product
Promotion or relationship
Target Price