Provide an introductory paragraph to explain your business briefly and the intention in writing this paper.
Describe what your business will be selling; Describe the products and / or services( name 3 – 4 main ones) and the value proposition. Based on your research of the competition, describe the competition’ s product / service and provide the price. Then describe the pricing strategy you will
use and how the competition’ s prices have affected your competitiveness in the marketplace.
Pricing Strategies
Penetration Pricing = Pricing below normal, long-term price to gain market share.
Skimming Pricing = Pricing an item high in the short term to capture the prestige market? helps torecover start-up costs.
Variable Pricing / Dynamic Pricing Strategy = Lower pricing for certain customers based on their abilityto pay.( Amazon uses this type)