Provide an introductory paragraph to explain your business briefly and the intention in writing this paper .
Describe what your business will be selling ; Describe the products and / or services ( name 3 – 4 main ones ) and the value proposition . Based on your research of the competition , describe the competition ’ s product / service and provide the price . Then describe the pricing strategy you will
use and how the competition ’ s prices have affected your competitiveness in the marketplace .
Pricing Strategies
Penetration Pricing = Pricing below normal , long-term price to gain market share .
Skimming Pricing = Pricing an item high in the short term to capture the prestige market ? helps torecover start-up costs .
Variable Pricing / Dynamic Pricing Strategy = Lower pricing for certain customers based on their abilityto pay . ( Amazon uses this type )