AB 209 Unit 9 Assignment Ethics and Profit
Marketing Plan This week you will finish your short marketing plan that you have been working towards in the last few weeks by addressing your promotion , advertising , and budget . Address the Marketing sections below in a minimum of a 2-page Word document using APA format and citation style ( include a title and reference page ). Promotion Section : Describe how you will promote your product based on your target market andplace ( distribution ) that you previously determined . How will your customers know what you are offering ? Why will they choose you over your competitors ? What are your core competencies ? How will you build relationships with your customers ? Advertising Section : If you choose to advertise , how much will you spend on advertising ? Do a littleresearch and determine the rates for what you want to use as your advertising media ( for example , newspaper ads , TV ads , brochures , etc .) Will you be doing any advertising that does not cost money ? For example , will you join the local Rotary or do volunteer work ? Will you talk about your business at your son ’ s Little League games ? Will you drive a car with your business name on it ? There are many ideas that are no or low cost . Which ones might you use ? Budget Section : Please list in table form how much you plan to spend on marketing over the next 3months . Be specific about what you will buy , and how much each form of advertising will cost over those 3 months . Describe how you will measure the success of each marketing effort . Be specific . Using a Word document , insert your revised marketing concepts from last unit after reading your instructor ’ s feedback . Then add this week ’ s Assignment concerning promotion , advertising , and budget . Submit the completed Assignment in APA format and citation style ( plus a title and references page ) to the Unit 8 Assignment Dropbox before the end of the unit . ==================================================
AB 209 Unit 9 Assignment Ethics and Profit