AB 209 Course Great Wisdom / tutorialrank.com AB 209 Course Great Wisdom / tutorialrank.com | Page 9

Provide an introductory paragraph to explain your business
briefly and the intention in writing this paper.

Describe what your business will be selling; Describe the
products and/or services (name 3–4 main ones) and the value
proposition. Based on your research of the competition, describe
the competition’s product/service and provide the price. Then
describe the pricing strategy you will

use and how the competition’s prices have affected your
competitiveness in the marketplace.

Pricing Strategies

Penetration Pricing = Pricing below normal, long-term price to
gain market share.

Skimming Pricing =Pricing an item high in the short term to
capture the prestige market?helps torecover start-up costs.

Variable Pricing/Dynamic Pricing Strategy =Lower pricing for
certain customers based on their abilityto pay. (Amazon uses
this type)