Marketing Plan
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This week you will finish your short marketing plan that you have been working towards in the last few weeks by addressing your promotion , advertising , and budget .
Address the Marketing sections below in a minimum of a 2-page Word document using APA format and citation style ( include a title and reference page ).
Promotion Section : Describe how you will promote your product based on your target market andplace ( distribution ) that you previously determined . How will your customers know what you are offering ? Why will they choose you over your competitors ? What are your core competencies ? How will you build relationships with your customers ?
Advertising Section : If you choose to advertise , how much will you spend on advertising ? Do a littleresearch and determine the rates for what you want to use as your advertising media ( for example , newspaper ads , TV ads , brochures , etc .)
Will you be doing any advertising that does not cost money ? For example , will you join the local Rotary or do volunteer work ? Will you talk about your business at your son ’ s Little League games ?